“When the best of technology and the best of human service come together, the result transcends the ‘smart’ label: a home becomes intuitive, anticipating what you need inside the front door,” added Hello Alfred CEO Marcela Sapone. We are constantly looking at new and innovative ways to enhance our residents’ lives and our partnership with Hello Alfred enables us to extend and complement the white-glove service provided by our hospitality-trained staff. Life Simplified will offer a new suite of services aimed at allowing our residents to spend their time living their lives to the fullest, while we take care of the rest.” Related is incorporating Hello Alfred’s service into the Related Rentals portfolio in New York City, Boston, San Francisco, Chicago, Washington D.C., and Los Angeles. The service offering will be exclusive to Related in Manhattan for two years.ĬEO of Related Companies Jeff Blau said, “Exceptional hospitality-inspired, personal service has been a hallmark of Related since our very inception. The strategic partnership represents Hello Alfred’s first significant relationship of scale in the urban multifamily space. The partnership advances Hello Alfred into its next phase of strategic growth, and further enhances Related’s renowned commitment to exceptional service. The service builds on Alfred’s current platform, which anticipates and completes instinctive and sophisticated to-dos on a resident’s behalf. Related Companies and Hello Alfred are redefining urban living through the creation of a custom platform, Life Simplified, which will only be available in Related’s residential rental buildings. The alliance is focused on integrating Hello Alfred’s technology and human-touch service platform into Related’s buildings across the country to provide a suite of personal life-enhancing services to residents. Related Companies, the nation’s most prominent privately owned real estate firm, recently formed a new national strategic partnership with Hello Alfred. Life Simplified Brings New Custom Technology and Exclusive In-Home Services to the Related National Portfolio
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